Best Time to Post on Instagram in 2024?
You can use the Instagram app and share your photos and videos with your friends on Instagram and also share your story and get more views and likes on your stories. You can share your photos on your Instagram post whenever you want. But now you want to know about the Best time to post on Instagram in 2024.
Worldwide people use Instagram apps and share their thoughts in Instagram posts and stories. In this article, I explain the best time to post on Instagram in detail. Generally, the best time to post on Instagram is between 7 a.m. and 8 a.m. on weekdays. Because most users check their Instagram accounts before starting their day. From Monday to Sunday we found users posted their content earlier and during the day we got higher average engagement rates.
| Day of the week | Time |
| Monday | 12 pm and 2 pm. |
| Tuesday | 9 am to 10 am. |
| Wednesday | 11 am. |
| Thursday | 12 pm and 5 pm. |
| Friday | 4 pm to 7 pm. |
| Saturday | 10 am to 12 pm. |
| Sunday | 5 pm to 7 pm. |
When is The Best Time to Post on Instagram?
We can not easily figure out when is the best time to post on Instagram for every day of the week. Everyone uses their Instagram account according to their free time and mood so that’s why we can not figure out the time. Here we can discuss the best time to post on Instagram according to most user’s presence.
Best Time to Post on Instagram on Monday:
The best time to post on Instagram on Monday is between 12 pm and 2 pm. Because most Instagram users start their week of strong at work. They are motivated and focused on their work. They are active on their Instagram account at lunchtime and check their Instagram account, DM, stories, and posts.
Best Time to Post on Instagram on Tuesday:
The best time to post on Instagram is on Tuesday between 9 am to 10 am. Engagement is also strong earlier in the morning. On Tuesday people are less focused on work compared to the Monday and their day is less stressed and they can see their Instagram account during working hours.
Best Time to Post on Instagram on Wednesday:
On Wednesday more users are active on Instagram later in the morning around 11 am. On a Wednesday we get the highest engagement overall. People look tired on Wednesday from their work and they can use social media apps like Instagram.
Best Time to Post on Instagram on Thursday:
The best time to post on Instagram on Tuesday is 12 pm. Because most users open their accounts during lunch breaks at noon. 5 pm is also the best time to post on Instagram on Thursday. Because at that time people are free from their work.
Best Time to Post on Instagram on Friday:
The best time to post on Instagram on Friday is between 4 pm to 7 pm. On Friday most users are busy and they don’t have time to open their accounts in the morning they can open their accounts from 4 pm to 7 pm. Peak Instagram engagement time on Friday is 4 pm.
Best Time to Post on Instagram on Saturday:
The best time to post on Instagram is 10 am to 12 pm. On Saturday morning people wake up late in the morning near about 10 am then they can use their Instagram accounts and scroll and post their videos and photos if they want.
Best Time to Post on Instagram on Sunday:
The best time to post on Instagram on Sunday is starting at 5 pm to 7 pm. Because most of the audience is busy with their families and friends on Sunday and spends most of the time with friends and family.
Best Time to Post on Instagram in Australia
The best time to post on Instagram in Australia is 6 pm and the best day in Australia is Sunday.
The best time to post on Instagram in Australia by day:
| Monday | 6 pm. |
| Tuesday | 6 pm. |
| Wednesday | 6 pm. |
| Thursday | 6 pm. |
| Friday | 5 pm. |
| Saturday | 6 pm. |
| Sunday | 6 pm. |
Importance of Finding the Best Time to Post on Instagram
The importance of finding the best time to post on Instagram to generate engagement and increase website traffic.
Best Time to Post Reels on Instagram
There is no fixed time to post reels on Instagram you can post reels on Instagram at any time. Instagram reels can get up to 300% more engagement than regular Instagram videos. According to the users, the best time to post reels on Instagram is 9 am and 12 pm, Monday to Thursday.
| Day | Best time to post reels on Instagram |
| Monday | 3 am, and 7 pm. |
| Tuesday | 12 am, 6 am, 1 am. |
| Wednesday | 4 am, 6 am, 9 pm. |
| Thursday | 6 am, 4 pm. |
| Friday | 2 am, 11 am, 1 pm. |
| Saturday | 9 am, 4 pm. |
| Sunday | 5 am, 8 am, 1 pm. |
The Best Time to Post on Instagram According to Industry
We can discuss the best time to post on Instagram according to location and days. But what if you belong to a particular industry? No need to worry because in this paragraph we can discuss the best time to post on Instagram according to industry. I can explain to you the posting time on Instagram according to the different industries like, fashion, travel, fitness, food, digital marketing, and IT.
| Industry | Weekdays | Weekends | Best Days |
| Travel and Tourism | 10 AM – 12 PM, 7 PM – 9 PM. | 9 AM – 11 AM, 4 PM – 6 PM | Tuesdays, Wednesdays |
| Fashion and Apparel | 12 PM – 2 PM, 7 PM – 9 PM. | 9 AM – 11 AM, 5 PM – 7 PM | Saturday |
| Fitness and Wellness | 6 AM – 8 AM, 5 PM – 7 PM. | 8 AM – 10 AM, 4 PM – 6 PM | Tuesday, Wednesday |
| Food and Beverage | 12 PM – 2 PM. | Sunday evenings | Weekends |
| Digital Marketing | 9 AM – 11 AM | N/A | Monday to Thursday |
| IT Brands | 10 AM – 12 PM. | Weekend afternoons | Tuesday, Wednesday, and Thursday |
Best Time to Post on Instagram For Travel and Tourism:
The travel and tourism industry mostly posts on Instagram in the middle of the day and in the evening, posting about their journey and daydreaming.
- Weekdays: 10 am – 12 pm and 7 pm – 9 pm.
- Weekends: 9 am – 11 am and 4 pm – 6 pm.
- Best days: Tuesday and Wednesday.
Best Time to Post on Instagram For Fashion and Apparel:
Instagram is the best platform for fashion and brands they display their styles and trends on Instagram and promote their fashion and brand. They post on Instagram mostly in the afternoon.
- Weekdays: 12 pm – 2 pm and 7 pm – 9 pm.
- Weekends: 9 am – 11 am and 5 pm – 7 pm.
- The best day: Saturday.
Best Time to Post on Instagram For Fitness and Wellness:
Fitness and wellness sectors post on Instagram to motivate and inspire the young generation and tell us how we can maintain our health and fitness.
- Weekdays: 6 am – 8 am and 5 pm – 7 pm.
- Weekends: 8 am – 10 am and 4 pm – 6 pm.
- The best days: Tuesday and Wednesday.
Best Time to Post on Instagram For Food and Beverage:
The best time to post on Instagram for food and beverage is the afternoon and evening time. People are actively seeking culinary inspiration or planning their dining experience.
- Weekdays: 12 pm – 2 pm.
- Weekends: Sunday evenings.
- Best day: Weekends.
Best Time to Post on Instagram For Digital Marketing:
The best time to post on Instagram for digital marketing is 9 am and 11 am.
- Weekdays: 9 am – 11 am.
- Weekends: N/A
- The best days: Monday to Thursday.
Best Time to Post on Instagram For IT Brands:
IT brands offer different services and products on Instagram. The best time to post on Instagram for the IT brand is 10 am to 12 pm.
- Weekends: 10 am – 12 pm.
- Weekdays: Weekend afternoon.
- The best days: Tuesday, Wednesday, and Thursday.
Find The Best Time to Post on Instagram for Your Business
If you are using the Instagram app for your business and want to know the best time to post on Instagram for your business then there are two ways you can increase your account engagement through these ways.
Using Instagram Mobile App:
The first way is using the Instagram mob app. You can check your follower’s age, gender, and when they are most active on Instagram through the insight tool on your mobile app. Remember that you can only access the insights if you have a business account or an Instagram creator profile. If you have an Instagram creator profile you can access the Instagram Creator Studio.
Instagram Creator Studio:
The second route is Instagram Creator Studio. You can get access to multiple audiences through Instagram insight and find your best time to post on Instagram.
Using Hopper HQ:
Hopper HQ tells you and your audience the best time to post on Instagram based on follower’s activity. when you connect your business account with Hopper HQ it tells you your follower’s activity.
Find Your Best Time to Post with Socialpilot:
Your best time to post on Instagram depends upon three things, day of the week, audience, and timezone. You can find your best time to post with socialpilot on Instagram. You can use all of these insights to navigate your Instagram account growth.
Why Post on Instagram at a Certain Time?
Posting on Instagram at a certain time is pretty important for your posts to reach and engage. So we suggest you post when your top users are active on Instagram because it will give you more time to connect with your most important followers. There are a few reasons why post on Instagram at a certain time.
Increasing Reach:
Many users use Instagram apps for their business and some users use Instagram apps just for fun and spending free time. However many other users used it for inspiration and discovery. So if you post at a certain time and post when you’re top are users active on Instagram your new content is more likely to be one of the first things they see. This can also boost engagement and other factors.
Building a loyal audience:
If you run a small business on Instagram then a loyal audience is important for you and it is difficult for you to compete with brands on social media. When you post at a certain time your followers see your content and they know that you post daily at a specific time. It shows your audience that you want to engage with them and keeps your brand on top of your mind. Building the loyalty of your audience is a great thing.
Increasing engagement:
The global average Instagram engagement rate is 6% according to HubSpot research. That is more than the average rate in the previous year. When you post on your Instagram account at a certain time daily you can increase your post engagement and also increase your followers.
Final Thoughts
I know you are worried about the best time to post on Instagram according to location and days because you can post any time on Instagram but sometimes you are not getting any reach on your posts. I suggest you read this article and set your post time. You can read all the methods and times of your posts on Instagram in this article and increase your reach by posting on time. When you post anything at the time your followers get alerts about your posts. You can increase your followers on Instagram by posting at a certain time.
If your content fails to spark any interest, then sharing even at the best time to post on Instagram cant fetch your desired likes or comments. So that is important to know the best time to post on Instagram.
